“The ability to generate novel, high variance outcomes is based on the availability of ideas. Idea availability can be constrained by local search, in which a limited set of options is considered according to confidently held beliefs. Broader search results in more idea variety and can identify ways to combine knowledge that challenge the belief that constrain innovative behavior. The paradox is that innovative experts also search locally to determine what rules to break, while nonexperts search locally and conform to those rules.” - Taylor, Greve (DOI: 10.2307/20159795)
The concept of story and character crossover/mashup to mix epistemological systems between comic, literary, and film universes is hardly a new phenomenon, but there has been a precipitous rise in its prevalence in popular culture over the past decade; I’m looking to explore the reasons behind the increase in popularity.